Project Management: I assisted with the transition of a static HTML site to a Wordpress 3.0 CMS site. This empowered the company to add a blog, and have more control over the site. This made it easier and more affordable to update the site.
Blogging/ Copy Writing: I implemented a blog and developed a content pad of SEO key word optimized topics.
Social Media: Implemented a Social Media Strategy using Facebook, Myspace, Youtube, and Twitter. This helped create brand awareness and sense of community in a crowded marketplace.
SEO: After the transition from static HTML to WordPress CMS, I then re-did the sites text and navigation. I did on-page SEO of the title tags, keywords and meta data, and made sure the interlinks and keywords were properly used. Then I started the off-page link building. This was achieved with PAD files, directory submissions, social media and SEO optimized press releases, as well as direct back-link requests.
Google PPC/ Internet Advertising: After the social pages and website were complete I then started a Google PPC and Facebook advertising campaign.
Copy Writing: I wrote this press release for ARIA software. At it's core is a video featuring copy that I wrote. I also story boarded this video production.